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Hearst, Future, new launches and more

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Hearst’s global president of digital on the evolution of lifestyle brands online

Global president of Hearst Digital Media, Troy Young, opened the Digital Innovators Summit (DIS) in Berlin recently, in a presentation that looked at the future of lifestyle brands and the Amazonification of media. We caught up with Troy at the show to get some key insights from inside the global media brand. 

How Future puts culture at the heart of growth

With her passion for people and strong belief that engaged employees can re-energise an organisation, Claire MacLellan, MD for media services, people and culture at Future, headed up an initiative aiming to engage employees and receive feedback about how to embed the company’s values. The process kickstarted a programme focused on placing values and culture at the heart of Future’s growth. 

The Mr. Magazine™ interview

Seventeen, a brand that’s helping today’s teens change our world

«They’re still getting a lot of information from a lot of places and when you’re talking about print in particular, we’re kind of tuning out the noise for them. And so they come to print to really get a more curated experience and to find out things that they may not be getting on social media or from their friends. We’re this big sister that’s there for them.» - Joey Bartolomeo, executive editor, Seventeen magazine

Insight

Dump Facebook publishing, boost revenue, adopt chatbots: media report

«It’s finally time to end the Facebook addiction» shouts the headline to an Innovation in Magazine Media 2018-19 World Report chapter.

Chart of the week: The EU's most trusted news sources

Amid the ongoing Cambridge Analytica scandal, Facebook is firmly in the firing line for enabling the spread of disinformation on their platform. Indeed, when it comes to trust in news sources in the EU, a new survey by the European Commission has social networks and messaging apps firmly at the bottom. 

[Video] The GDPR makes native advertising even more important

The GDPR (General Data Protection Regulation) comes into effect in May 2018, and the new regulations will have implications for digital media since consumers need to be re-informed about what data is being collected on them. And, according to Rickard Lawson, head of publisher relations at Strossle, this might actually increase the importance of native advertising.

More stories

How culture can save publishers

In a world of constant change, a future proof workplace culture can ensure growth against the odds, says FIPP board member Andrew Moultrie, managing director of consumer products and publishing at BBC Worldwide UK.

Condé Nast International to launch GQ Middle East in partnership with ITP Media Group

GQ Middle East will be launched in September 2018, it was announced by Jonathan Newhouse, chairman and chief executive of Condé Nast International.

Future Publishing acquires US content business NewBay Media

Future announced it has completed the acquisition of NewBay Media for an initial net consideration of US$13.8million.

Harper’s Bazaar launches The Bazaar Literary Salon

Harper’s Bazaar has launched The Bazaar Literary Salon – a new event where Bazaar readers will be able to meet highly acclaimed female authors, publishers and agents.

Cosmopolitan Russia launches CosmoShop

Cosmopolitan, a member of the Union of publishers of Russia (GIPP), launched its CosmoShop project. The first project of its kind in the Russian media market, it creates a new trend in the region's ecommerce landscape.

What we've been reading

Imagining a world after Anna (via The New York times)

For the last seven days, pretty much every conversation I have had with pretty much anyone — fashion friends, book agents, parents at the school gates, my mother — has started with the same five-word question: «Do you think it’s true?»

The interactive game training the next generation of news reporters (via BBC)

The iReporter game aims to give players the chance to take on the role of a journalist in the BBC newsroom. The game was commissioned by the BBC News School Report team, who's mission is to help 11-18 year olds develop their media literacy skills, and is part of a set of resources to use in classrooms across the UK.

Infographic: Women use their phones for way more than just communicating (via AdWeek)

As innovation in mobile changes how society operates, women are using their phones to assist them in practically every aspect of their lives, from consuming news to budgeting to waking up in the morning. Almost half of women ages 18 to 34 check their phones as soon as they wake up, and another 36 percent check them within five minutes.  

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