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Новости FIPP
13.02.2018
The pivot to ‘clubscription’, magazine publishing's sins, AI, DIS Early Bird ends tomorrow
Источник: FIPP

Top stories

The pivot to ‘clubscription’

In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.

Peter Houston talks: Magazine publishing's second sin

With a dangerous dependency on third-party platforms, publishers doubled down on the ‘Original Sin’ of free content. Facebook side-lining magazine content is the perfect opportunity to repent.

JabberBrain's Johan Ahlund on how AI will deliver a new breed of intelligent chatbots

Language based artificial intelligence is currently a very hot area for the media as more and more companies experiment with chatbots, text analysis and intuitive approaches to 'search.' It appears that the big dream for some companies is to be able to create intelligent chatbots that can maintain context-based dialogues with the user.

Insight

Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42 per cent stronger when people view ads on premium editorial sites than when they see the same ads on social media sites. Right brain memory encoding (more emotional and global aspects of processing) is strong for both premium sites and social media, but ads on premium sites generate a nice per cent stronger response.

Media Voices podcast: New Scientist's head of data science on paywalls, GDPR and best practice

On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, to GDPR and how they continue to evolve their decade-old paywall.

Chart of the week: Neuroscience indicates context matters in advertising

Content might be king, but context is queen. That could be the essence of research that shows that the perception of advertising and how it is memorised differs depending on the context it is shown in.

Download MediaLink's CES 2018 report: Innovation through the lens of the smart city

CES continued to showcase innovation at this year’s conference with a new section of the show floor focusing on Smart Cities, bringing together an ecosystem of the corporate and government leaders from around the world.

Meet the Digital Innovators' Summit speakers

Hilmar Mulder, Libelle, Sanoma

Hilmar Mulder is the editor-in-chief of Libelle, the biggest womens weekly and mediabrand of the Netherlands. She'll be speaking at DIS2018, 18-20 March in Berlin.

Read her bio »

Johan Åhlund, JabberBrain

Johan Åhlund, a Natural Language Interaction entrepreneur and domain expert, is the founder and CEO of JabberBrain. He'll also be speaking at DIS2018.

Read his bio »

More stories

How technology can empower publishers to solve complex issues

Margaret Ann Dowling has a long history of driving innovation in publishing in emerging, and sometimes challenging markets. She currently leads Create and Translate, a technology powered startup that is focused on aiding publishers to deliver multilingual, scalable, editorial content creation.

Gary E. Knell to succeed Declan Moore as new National Geographic Partners CEO

The board of National Geographic Partners, a joint venture between 21st Century Fox and the National Geographic Society, announced today that Gary E. Knell, who since 2014 has served as president and CEO of the National Geographic Society, will succeed Declan Moore as the new CEO of National Geographic Partners effective March 1.

How Libelle, The Netherland's oldest womens' weekly, finally made the most of digital

Libelle, which is published by Sanoma, is the oldest and largest women’s weekly in The Netherlands. It was even a pioneer of online publishing with its original content website going live in 2008.

Axel Springer invests in mixed reality company Magic Leap

The company plans to launch its first product with the mixed reality eyewear Magic Leap One this year.

Forbes Media acquires UK online publication The Memo

Forbes Media announced today the acquisition of the British online business publication, The Memo, for an undisclosed amount. The deal will result in the founding of the first full-fledged editorial team that’s focused on European content, with The Memo’s founder and editor, Alex Wood, taking on the role as European Editor.

A tale of how to succeed in business media: Briefing Media rebrands into AgriBriefing

Briefing Media is now AgriBriefing. The name change better reflects its 100 per cent focus on the world of international agribusiness; the increasing importance of the price reporting agency side of the business, along with news, analysis, professional networks and market data provision.

What we've been reading

Inside the two years that shook Facebook - and the World (via Wired)

One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behaviour in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. On at least a couple of occasions, someone had crossed out the words «Black Lives Matter» and replaced them with «All Lives Matter.» Zuckerberg wanted whoever was responsible to cut it out.

New York Times Co. subscription revenue surpassed US$1 billion in 2017 (via The New York Times)

In a tough environment for journalism, The New York Times Company continued to post significant subscriber growth, propelling the company to a healthy 2017.

Unilever threat 'is #MeToo moment for digital advertising' (via The Guardian) 

The former UK boss of one of the world’s biggest advertising groups has said that Unilever’s threat to boycott Google and Facebook could be a pivotal moment for digital advertising, likening it to the momentum of the #MeToo movement that has put a spotlight on sexual harassment and assault.


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