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Новости INMA
INMA Fwd: Göteborgs-Posten moves from early smartphone adopter to moneymaker, app attempts to monetise digital content for publishers
Источник: INMA

New magazine app attempts to aggregate, monetise digital content for publishers

The Readly magazine app, which launched last year in the United States and Sweden and is getting ready to launch in the UK, offers publishers a way to expand their reach without adding to their infrastructure.

Mobile + Tablets Blog | David Murphy

Smartphone strategy moves Göteborgs-Posten from early adopter to early moneymaker

The Swedish media company started playing with smartphone apps back in 2006 — a year before Apple had even released its iPhone. GP is now focused on the differences between native app and Web-based app users, that users are accessing content most frequently via smartphone, HTML5, and monetising the industry’s most promising platform.

Ideas Blog | Earl J. Wikinson

Proactive customer service increases publisher revenues, subscriber retention

Even in our automated, self-service world, proactive customer service plays a key role in anticipating what customers need and offering easy solutions. A simple example: By reaching out to customers before their auto-pay credit cards expire, media companies can avoid an interruption — in both service and revenue.

Bottom-Line Marketing Blog | Scott Stines

Grupo Dutriz offers patrons a side of news with their coffee

Publisher who also happens to be a coffee producer merges passions with Media Café, bringing together information, technology, and a wide variety of coffees.

Ideas Blog | Mirna Fernandez

Facebook’s successful pivot toward mobile monetisation offers lessons to media companies

Facebook CEO’s turn at Mobile World Congress underscores network’s mobile success. Media companies, which also need to quickly shift their focus from desktop to mobile, should pay attention.

Mobile + Tablets Blog | Otto Sjöberg

What do 6 key advertising platforms look like in 2017?

Based on current performance and projections, here’s a look ahead to one possible future on the print and digital landscape. (Hint: mobile, print, video, and social are just as important as you think they will be. And never underestimate the importance of data.)

Innovative Advertising Solutions Blog | Adam Burnham

Grupo Nación continues smartphone innovation, focuses on mobile revenue

Varying its mobile strategy — from event-centered apps to responsive design and a new photo-focused platform — the Costa Rican media company is finding its way toward a revenue model.

Ideas Blog | James Rosenberg

Media companies need road map guiding them toward new print subscribers

In trying to attract new subscribers, media companies need to do more than simply analyse how their previous print acquisition efforts fell short. Instead, they need to develop channel-specific blueprints that will lead the way to optimised investment.

Satisfying Audiences Blog | Jim Fleigner

Dainik Bhaskar’s 3-pronged innovation strategy draws elusive advertisers to print

The media company’s initiatives in the fast-moving consumer goods segment include making innovation a priority in the advertising process, questioning the status quo, and building true advertising partners.

Ideas Blog | Pradeep Dwivedi

Advertising and Marketing

Mobile advertisers want innovation, banner ads too limited

Digiday | February 25

Ad buyer Magna Global signs US$100 million advertising deal with Google

USA Today | February 19

Indian ad industry grew beyond predictions in 2013, expected to grow 16.8% this year

exchange4media | February 19


Meaningful interactions key in BuzzFeed's audience engagement

The Media Briefing | February 20


Atlantic and Deseret News to partner on four-part news series

Poynter | February 24

Corporate Strategy

Few newspapers will have staff, skills to address all aspects of the new media matrix

Monday Note | February 24

Cleveland's Plain Dealer attempts to re-create newspaper advertising domination online

Crain's Cleveland | February 24

Boston Globe owner aims to reinvent journalism through experiments

Boston Magazine | February 20

Earnings and Finances

U.S. newspaper Star Tribune generates 20% revenue from digital sales, relies on strong product portfolio

NetNewsCheck | February 21

Salon Media Group «on a path to profitability,» CEO says

Crain's New York | February 20

Launches and Transactions

U.K.'s Sunday People to launch 64-page glossy magazine

PressGazette | February 20

BostonGlobe.com to launch metered paywall

Nieman Journalism Lab | February 19


Local Media Consortium partners with Google, hopes to increase market leverage negotiating

Nieman Journalism Lab | February 25

Journalist migration from media to brand shows importance of quality, not quantity

Natalie Burg | February 24

Irish newspaper group says increase in daily online readership «very positive»

Irish Times | February 21

U.K.'s Mail Online sees 47.5% increase in Web site visits year-on-year

PressGazette | February 21

Local media companies need to get «ahead of the tech behemoths» in Big Data, media analyst says

Editor & Publisher | February 19

Canada's La Presse pays printer for the option to publish less

Financial Post | February 19


Digital printing press technology, strategy is advancing

Editor & Publisher | February 25

Online live video in traditional broadcast style will not save newspapers

POLITICO | February 25

Irish newspapers see decline in print sales year-on-year

The Guardian | February 24

Publishers say they will actively focus on digital growth efforts

NetNewsCheck | February 24

Times of London partners with Spotify to recreate the bundle

Nieman Journalism Lab | February 21

Start-up app Watchup partners with Washington Post

Editor & Publisher | February 21

Newspapers are aggressively developing new mobile products

NetNewsCheck | February 20

Automated ad spot buying growing in TV

TVNewsCheck | February 19


54% of U.S. news audience reads local newspaper in print only, does not visit Web site, NAA reports

Poynter | February 25

Average time spent on smartphones much higher than desktop in U.K., U.S., Italy, according to Nielsen data

MediaPost | February 25

Almost 65% of global Internet users access Web via smartphone

MediaPost | February 21

Indian elections no longer drive double digit newspaper sales growth, Dainik Bhaskar Group executive says

exchange4media | February 20 


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