Consumers’ lives have changed drastically in the past 100 years, but the definition of the product we deliver to them — news — has stayed the same. It’s time for the news industry to redefine what role its products play in today’s digital world.
Just one year after its debut, the project’s «Complex Event Processing» is already preventing churn, increasing pageviews and engagement, and segmenting readers, all of which equal better and more profitable relationships with advertisers.
As smartphones continue to dominate the market, more and more mobile apps need to break free of the traditional online structure (four-way navigation, home and back buttons, etc.) and instead incorporate gestures such as swipe into their design. Apps already leading the charge include Yahoo Daily Digest, News Republic, Kicker Sports, and BBC News.
In the days leading up to and immediately following the Super Bowl showdown between the Seattle Seahawks and Denver Broncos, The News Tribune used social media and e-mail blasts to boost its Super Monday circulation numbers by an estimated 500% as locals celebrated their winning team.
The building blocks company celebrated its 50-year anniversary in Norway with a creative campaign, inviting people of all generations to join in on the fun. The competition generated new participants every three minutes for three weeks.