Гильдия издателей периодической печати 19 авгуcта 2018

О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
ГИПП рекомендует
Формат «согласия» разработали участники XI Ежегодного отраслевого форума «Publishing Expo/Издательский бизнес. Перезагрузка» (27.01.2016)
Новости INMA
INMA Fwd: Why definition of news must change in print + digital age, Hürriyet`s Big Data quick wins
Источник: INMA

Why the definition of news must change in the age of print + digital


Consumers’ lives have changed drastically in the past 100 years, but the definition of the product we deliver to them — news — has stayed the same. It’s time for the news industry to redefine what role its products play in today’s digital world.

Disruptive Innovation | Steve Gray

Hürriyet’s Big Data project turns reader engagement into advertiser revenue 

Just one year after its debut, the project’s «Complex Event Processing» is already preventing churn, increasing pageviews and engagement, and segmenting readers, all of which equal better and more profitable relationships with advertisers.

Ideas Blog | Ahmet Dalman

Touchable apps like BBC News, Yahoo Daily Digest keep up with mobile user experience

As smartphones continue to dominate the market, more and more mobile apps need to break free of the traditional online structure (four-way navigation, home and back buttons, etc.) and instead incorporate gestures such as swipe into their design. Apps already leading the charge include Yahoo Daily Digest, News Republic, Kicker Sports, and BBC News.

Mobile + Tablets Blog | Dirk Barmscheidt

Super Bowl brings super sales for News Tribune

In the days leading up to and immediately following the Super Bowl showdown between the Seattle Seahawks and Denver Broncos, The News Tribune used social media and e-mail blasts to boost its Super Monday circulation numbers by an estimated 500% as locals celebrated their winning team.

Bottom-Line Marketing Blog | Phil Schroder

Dagbladet, LEGO build on history for mobile campaign

The building blocks company celebrated its 50-year anniversary in Norway with a creative campaign, inviting people of all generations to join in on the fun. The competition generated new participants every three minutes for three weeks.

Ideas Blog | Trude B-J Margel

In hunt for revenues, don’t lose sight of journalistic integrity

As the news industry struggles to find ways to pay for quality journalism, care should be taken to not sacrifice the standards of integrity and credibility that make our products worth paying for.

Naturally Novak | Anette Novak

What media companies can learn from new Facebook, Yahoo mobile apps

The trend in mobile apps is building toward narrowly focused function served by beautiful design and deep-but-not-infinite content. Media companies should follow the lead of these big name players.

Mobile + Tablets Blog | Chuck Blevins

At Register-Guard, transformation begins with office makeover

Sometimes the best way to effect change is from the outside in, which is why The Register Guard transformed some outdated office space in its advertising department into a high-tech meeting venue.

Innovative Advertising Solutions Blog | Tyler Mack

Advertising and Marketing

Local marketing lacks relevancy due to automated ad buying systems, unused Big Data

Street Fight | February 18

Guardian launches Labs, announces Uniliver native ad deal

eMedia Vitals | February 17

Publishers are refining data in advertising strategies, focusing on personlisation

Editor & Publisher | February 14


Millennial media habits will persist, not change, as generation ages

Advertising Age | February 17

Digital publishers exploring new metrics focused on audience attention

The Media Briefing | February 13

Study: Millennials want daily newspapers as a news source, do not prefer aggregators only

Elsberry Democrat | February 12


Execution, tracking of content plan key in successful partnerships with SMBs

NetNewsCheck | February 13

Corporate Strategy

Paying journalists based on reach analytics can hurt brand, Hearst executive says

Digiday | February 18

European magazine publisher's new digital strategy centered on «communities of interest»

The Media Briefing | February 18

New York Times should offer paywall credits for subscribers' shares, former design director says

Subtraction | February 13

Audience prepared to pay for good content, Globe and Mail publisher says

Editor & Publisher | February 12

Earnings and Finances

Guardian saw print circulation rise, Sun increased digital subscribers year-on-year

PressGazette | February 17

McClatchy ends year with ad revenue declines across platforms, increase in circulation

Poynter | February 14

Dallas Morning News' new revenue offsets 60% of print-revenue declines

Poynter | February 13


CNN focuses on digital-agility in new hires

NetNewsCheck | February 18

Launches and Transactions

Axel Springer places bid on Forbes, may continue to expand globally

Columbia Journalism Review | February 18

Wisconsin newspaper returns to print with city government's financial support

Wisconsin State Journal | February 18

Billionaire buys English-language Malaysian newspaper

The Edge Malaysia | February 17


Comcast deal must address decline of legacy cable TV business

Nieman Journalism Lab | February 17

Local news lacks passion, needs hybrid model

Street Fight | February 17

Comcast, Time Warner merger would combine largest U.S. cable providers

GigaOm | February 14

U.K. magazines see 6.3% drop in print sales

PressGazette | February 14

Chinese newsprint firms halt production to prevent overcapacity

Global Times | February 13

SMBs should start slow before jumping in to data visualisation

Street Fight | February 12

Publishers must find new ways to bundle news to retain newspapers' civic benefits

Columbia Journalism Review | February 12


Media companies should integrate wearable technologies with user behaviour on other screens, CNN manager says

NetNewsCheck | February 17

Australian newspaper readership rising, print reaches 86% of the population

The Newspaper Works | February 14

USA Today's partnership with 80 regional newspapers will double print circulation

The Wrap | February 14

Social media shares are rarely hard news, reflect reader preferences

The Atlantic | February 13

Search and social go together, editor says

Nieman Journalism Lab | February 12


Survey shows 42% use news apps for breaking news

NetNewsCheck | February 12 


Карта сайта