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Новости INMA
04.02.2014
INMA Fwd: Take back Big Data revenue from middlemen, SCMP mobile strategy monetises international audience
Источник: INMA

Publishers: Take back your company’s Big Data revenue potential from tech middlemen 

Publisher-controlled ad networks like Spain’s Premium Audience Network and Switzerland’s Tamedia realise there is power in numbers. By controlling their own digital advertising, they saw tremendous increases in digital revenue.

Big Data For News Publishers | John M. Lervik

South China Morning Post monetises international audience with 3-pronged mobile strategy

With 30% of its traffic from smartphones — expected to be 40% by the end of 2014 — SCMP focuses on a device-agnostic strategy for its smartphone customers, as well as the opportunities HTML5 and responsive design offer.

Ideas Blog | James Rosenberg

Premium video content, placement will attract premium click-through rates

Emerging metrics show that only high-definition, quality video placed above the fold — or in a relevant context on the page — will increase viewership and attract the big advertising dollars.

Innovative Advertising Solutions Blog | Greg Bobolo

ZEE rolls out new brand positioning, visioning for 2020

New brand strategy includes slogan — «Vasudhaiva Kutumbakam: The World is My Family» — plus video, public events, and academic case studies.

Ideas Blog | Bhaskar Das

INMA Awards deadline today: Will you make the cut?

Deadline to enter INMA Awards 2014 is today (January 31), though entries will be submitted throughout the weekend. Who will win in the world’s premier media sales and marketing competition?

INMA News Blog

Pint-sized vendor offers valuable sales reminder

A common summer sight in the United States — a child selling cold drinks on the corner — offers a valuable refresher on a marketing basic: Sell to customers where they are.

Bottom-Line Marketing Blog | Scott Stines

GFR Media grows mobile revenue with multitude of targeted strategies

Realising the value of — and placing a price on — its content, the media company uses geo-location, high ad impressions, social media, responsive design, Augmented Reality, and targeted advertising to continue annual growth in revenue.

Ideas Blog | Aisha Burgos Rodriguez

Google, U-T San Diego, NASCAR among late speaker additions to INMA Miami Advertising Seminar

Re-thinking advertising sales across platforms — its value proposition, revenue-generating capabilities, and multi-platform possibilities — is at the heart of the INMA Advertising Seminar February 20-21 in Miami. Early registration deadline is Friday (January 31).

INMA News Blog

De Standaard learns, profits through digital edition’s growing pains

Nine months ago today, dS Avond debuted as a free digital publication. When De Standaard began charging three weeks later, 16% of its subscriber base began paying for the publication. But digital sales weren’t what the media company was hoping for. With a new approach came new subscriptions and revenue.

Ideas Blog | Emmanuel Naert

Advertising and Marketing 

Relevance is key in content marketing

afaqs! | February 4

Mobile can take advantage of local data in marketing funnel

Street Fight | February 4

Gannett's Des Moines Register using new, modern space as marketing tool

Nieman Journalism Lab | February 4

Publishers are testing native ad possibilities, still small part of revenue

eMedia Vitals | January 29

Content 

SMBs should focus on location, frequency of content creation

NetNewsCheck | February 4

Long- and short-form content can co-exist, journalist says

Groundswell | February 3 

Corporate Strategy 

U.K.'s Sun to strengthen digital offering, editor announces senior staff changes

PressGazette | February 3

Digital First Media plans to transform its newsroom

Poynter | February 3

Dallas Morning News strengthens digital revenue efforts

NetNewsCheck | February 3

Germany's Der Spiegel will not put up paywall, says chief

Deutsche Welle | January 31

Washington Post to redesign site, hire more staff

Poynter | January 30 

Earnings and Finances 

Trinity Mirror profits surge on back of digital revenue growth

The Guardian | February 4

New journalism start-ups' ad revenue will suffer as value of digital media declines

USA Today | February 4

Australia's Global Mail loses funding, may face closure

Mumbrella | January 30 

Labour 

Data journalism can increase the capacity of staff

Tow Center | February 3 

Launches and Transactions 

CNN, Twitter to collaborate on news mining tool, Dataminr

Poynter | January 30

News UK launches programme for students, aims to find sustainable business model for journalism

PressGazette | January 30

Trinity Mirror closes Buzzfeed-like Web site after 3 months

PressGazette | January 29

Digital First Media partnership with Game Cloud to provide «entertaining, social experience» for customers

NetNewsCheck | January 29

Media 

Local news innovation struggles due to reach limitations

Poynter | February 4

Doctor: For-profit start-ups may fill local news gaps

Nieman Journalism Lab | February 3

Owner of Boston Globe names himself publisher

Poynter | January 31

Trinity Mirror to close 3 newspaper offices

HoldtheFrontPage | January 31

Doctor: New digital news ventures easy to launch due to free-agent talent, more mature business models

Nieman Journalism Lab | January 30

SMBs may struggle with editorial content, local publishers can help

NetNewsCheck | January 30

Pew: local T.V. still top news source for Americans

Poynter | January 29

Cookies have limitations for publishers, IAB searching for alternative

MediaPost | January 29

As digitalisation progresses, new analytics may measure places, people

Street Fight | January 29 

Platforms 

Successful paywalls are built around community

GigaOm | January 31

New York Times needs to create more video to make ad strategy work

Capital New York | January 31

Digital revenue results from strategies focused on long-term growth

eMedia Vitals | January 31 


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