Publisher-controlled ad networks like Spain’s Premium Audience Network and Switzerland’s Tamedia realise there is power in numbers. By controlling their own digital advertising, they saw tremendous increases in digital revenue.
With 30% of its traffic from smartphones — expected to be 40% by the end of 2014 — SCMP focuses on a device-agnostic strategy for its smartphone customers, as well as the opportunities HTML5 and responsive design offer.
Realising the value of — and placing a price on — its content, the media company uses geo-location, high ad impressions, social media, responsive design, Augmented Reality, and targeted advertising to continue annual growth in revenue.
Re-thinking advertising sales across platforms — its value proposition, revenue-generating capabilities, and multi-platform possibilities — is at the heart of the INMA Advertising Seminar February 20-21 in Miami. Early registration deadline is Friday (January 31).
Nine months ago today, dS Avond debuted as a free digital publication. When De Standaard began charging three weeks later, 16% of its subscriber base began paying for the publication. But digital sales weren’t what the media company was hoping for. With a new approach came new subscriptions and revenue.