Native apps, Web apps, HTML5, responsive design — the media industry’s transition from print to digital is full of terminology and technical choices. The engineering manager at FT Labs, an emerging Web technologies division of the Financial Times, explains the pros and cons of each and how FT has found its way.
Borrell Associates' latest five-year forecast of revenue and market share, «The Future of Legacy Media,» offers some hard truths about the future of legacy media: declining audience and dwindling digital market share. The solution: Wise investments in audience, sales — and other businesses whose bottom lines are immune to digital disruption.
In the face of declining revenues, the Toronto Star needed to make its Newspapers in Education programme sustainable, which meant a rate increase. But the Canadian media company minimised the inevitable drop-off in school subscriptions by adding custom classroom workbooks and free digital access.
«Street Pulse» targets young adults with edgy, bikini-laden content and, to gain publicity, a successful contest with sought-after prizes. The publication tripled the advertising revenue of the two waning publications it replaced within its first year and continues to engage audiences with a new app.
Metro International’s «Race for Space» competition included all its 20 branches. Each Metro country chose a winner, who then competed to be the first Metro reader in space. While an American physics student eventually won, Metro Ecuador saw the local benefit of such an out-of-this world contest.