In a competitive advertising climate with dwindling venture capital invested into digital media experiments, drawing revenues directly from audiences has seen some brands prosper, while others waned. Heading into 2018, one of the biggest media questions will be how to convert audience loyalty into revenue.
There’s a huge buzz about blockchain technology at the moment and how it can be used to power everything from cryptocurrencies through to electoral systems. However, one company, Civil, believes that blockchain could be at the heart of a new business model for delivering journalism.
Here, in this exclusive interview for FIPP, leading voices from the editorial (Jim Edwards, editor-in-chief, Business Insider UK), agency (Helen McRae, CEO, Mindshare) and data & research (Clive Humby, chief data scientist, Starcount) sectors give us their views on the big media tech trends that look set to impact the industry in 2018.
The FIPP Management Board appointed three new company representatives as Directors at its last meeting on 12 December 2017. Appointed were Jan Bayer, Axel Springer SE, President of the BILD and WELT Group in Germany and Julia Raphaely, CEO of Associated Media Publishing in South Africa.
«I think it’s going to be a pretty good year, actually. It’s funny you know, ever since I took this job I’ve been hearing more and more people telling me about the resurgence of print magazines and how print magazines are coming back as a medium, and I think 2018 might be the year when you start to see some signs of that filtering through into the numbers, because, obviously, the numbers that are released by the publishing companies have been pretty bad in 2017.» James Hewes
In some ways 2017 has been a turbulent year for the media, yet at the same time it is one that has given publishers reasons to be optimistic. New technology has helped to power significant new revenue streams, at the same time enabling innovation which might prove to be lucrative in the future.
It’s been an eventful year for magazine media around the world. There were company consolidation and mergers. Publishers entered into new partnerships, opened retail stores, explored voice, AR and VR, produced pop-up limited-editions and expanded on events as the search for revenues – against the backdrop of Facebook and Google’s dominance in digital advertising – continued.
Stories about business and revenue models, about transformation and innovation, about data and audience engagement, and – as one would expect – about magazine media and brands, made up the bulk of most read stories on FIPP.com in 2017.