Ralph Büchi is the COO of the Ringier Group and CEO of Ringier Axel Springer Switzerland, and now also the newly appointed Chairman of FIPP. He’s been on the board since 2008 and sees collaboration as the key to a healthy industry. We spoke to him on the sidelines of the recent FIPP World Congress about the current industry landscape and the challenges and opportunities ahead.
Elle.com recently announced a first-ever partnership with YouTube, in the creation of a video content series promoting inclusivity in fashion. The series, called "Fashion for All," celebrates New York Fashion Week, bringing together a diverse group of six YouTube stars for a takeover of the studios at YouTube Space New York.
Think digital and the Evening Standard and Independent (ESI) may not be the first titles that come to mind. Yet the London-based publisher is quickly establishing itself at the very forefront of the digital revolution, particularly when it comes to offering bespoke advertising solutions to clients.
Time Inc. recently launched Adapt Video, a proprietary video advertising tool in partnership with Google. The new tool will deliver outstream video ads across Time Inc.'s owned and operated properties, allowing the company to build flexible and scalable ad solutions.