СОЮЗ ИЗДАТЕЛЕЙ 22 октября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Запчасти Форд Транзит (14.10.2017)
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Новости FIPP
03.10.2017
FIPP World: Industry leaders on future trends; Marie Claire's SoHo shop; Media tech trends; and more
Источник: FIPP

Top stories

Trends industry leaders are thinking about for the future

Artificial Intelligence, voice, AR/VR, events, and international expansion – these are some of the things that have industry leaders thinking as they contemplate the future and growth for their businesses.

Inside Marie Claire’s pop-up experiential shop in New York’s SoHo

In an effort that took a year to come together, Hearst’s Marie Claire launched its own retail location last week. The shop, called The Next Big Thing Concept Shop, is a pop-up shop that brings magazine pages to life, featuring fashion, beauty, entertainment, technology and wellness interwoven with innovative technology.

More stories

Five key media tech trends from September

Apple offends the online advertising industry, tech disruption causes further media-political blurring, Twitter doubles down on character length, and while all of that’s going on, Quartz drops the hottest augmented reality news app of the season – it’s another month in media tech trends!

Bonnier to reveal streaming service combining articles, TV documentaries

Bonnier is to introduce a new streaming service combining articles and television documentaries, according to Jens Henneberg, executive vice president and editorial director, who will discuss the development at the upcoming FIPP World Congress in London.

Si Newhouse, Jr., chairman of Condé Nast, dies at 89

Samuel Irving «Si» Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.

Thomas Cook brings back their travel mag from the 1850's, now online and in print

TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday. The name concept dates back to 1851, when Thomas Cook himself published the first issue 10 years after organising his first excursion.

Insight

[DOWNLOAD] Innovation chapter: Finding the future in unlikely places - messaging apps and chatbots

The editors of FIPP's Innovation in Magazine Media 2017-2018 World Report take a look at how to engage audiences on the messaging apps and chatbots where they now spend most of their time.

MPA releases latest Magazine Media 360° Brand Audience Report

MPA – The US Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in print plus digital and video audiences. The report covers 127 magazine brands across 30 companies.

Succeeding with sponsored video on social media

What's the best advice when doing sponsored video on social media? And how do you measure the value and secure ROI? Johan Rikner, CEO at N365 Group, gives his best advice on doing sponsored video on social media and takes a look into the future of native ad videos.

Congress Q&A

How six initiatives led to stunning audience and revenue growth for BBC Good Food

Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.



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