СОЮЗ ИЗДАТЕЛЕЙ 14 декабря 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Новости FIPP
19.09.2017
FIPP World: G+J CEO; The Week chief exec; Time Inc's The Foundry director of content; and more
Источник: FIPP

Top stories

At the new Gruner + Jahr the only constant is ongoing renewal

As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…

Why print can be child’s play

While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…

Time to amplify new conversations we’re having in the marketplace – St. Joseph Media’s new president

Douglas Kelly has been named president of Toronto-based St. Joseph Media, replacing Douglas Knight, who retired in July after a decade at the company. Kelly joined St. Joseph Media three years ago to lead the company's custom content division; prior to that, he was he was editor-in-chief and publisher of The National Post. We spoke to him about the new role, and what he has in store for the next year.

Want audiences to trust native? Respect is everything, says The Foundry’s Carla Faria.

Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.

How this publisher transitioned to become a content-to-commerce play

Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.   

Join a free webinar on how AI can help DAM users

[Sponsored] As a publisher, you're constantly challenged to create compelling content that will grab your readers' attention. At the same time, you might be sitting on a hidden treasure of archives full of digital files that could be repurposed, if only these were tagged with the right information.

The do's and don'ts of reaching the most sceptic audience of all: the millennials

In this interview, Rita Orschiedt, head of branded content at German news website ze.tt, reveals how you successfully reach millennials.

Insight

The definitive guide to selecting a mobile event app: simple questions for success

[Sponsored] It's hard to believe because we're so reliant on them now, but mobile apps have only recently become a must-have for event professionals all over the world.

[Video] Quartz will provide more white label solutions for advertisers

Quartz' VP of global marketing knows what advertisers want. She also explains what the future holds for Quartz - and for the rest of the media industry. 

Chart of the week: Steady increase in digital ad spend targeting kids

Research by PwC indicates a strong trend towards money being spent on advertising aimed at kids under the age of 13 on all digital platforms. The kids digital advertising market could hit the $1.2 billion mark by 2019, then representing 28 per cent of all advertising directed at the youngest.

Congress Q&A

Prisma Media transformation chief: ‘Nothing will ever be the same again’

In the fast-changing publishing space, transformation is more complex than ever before. Philipp Schmidt, chief transformation officer at France’s Prisma Media discusses how his business is implementing change – and sets out his views on trends in the French market.



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