СОЮЗ ИЗДАТЕЛЕЙ 19 июля 2018

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Новости FIPP
FIPP World: 10 questions for the new FIPP CEO; Flipboard exec on digital ads; The NYT and young readers
Источник: FIPP

Top Stories

10 questions for James Hewes, incoming FIPP president and CEO

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organisation to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print.

Still plenty of opportunity in digital advertising – Flipboard exec

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market

How The New York Times Magazine targeted kids with a special section

In an effort to re-imagine the uses of the print newspaper over the last year, The New York Times Magazine published a special section on May 14 for kids. The kids’ section was part of a larger initiative started the previous year, over which time the staff at The New York Times Magazine experimented with print.

Approaching journalism as a service can provide new revenue opportunities

With so much talk of fake news and clickbait in digital media, legacy publishers are looking for a way to get back to basics, providing quality journalism to engaged audiences. Here, Jennifer Brandel, CEO & Co-founder of Hearken, provides one solution.


Chart of the week: Native's going through the roof

Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017. 

Zenith forecasts mobile devices to lift online video viewing by 20 per cent in 2017

Zenith published the third edition of its Online Video Forecasts report, its annual look at online video consumption and advertising across the world on 17 July. Here, Jonathan Barnard, head of forecasting at Zenith, offers further insight into the report.

 [Video] Mobile native advertising needs more transparency

Consumers' embrace of mobile devices is well-documented, but many advertisers are still new to the mobile space and the mobile native opportunities.

Most read on FIPP.com

The remarkable transformation of Atlantic Media’s National Journal

Adapting business models require guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.

How six initiatives led to stunning audience and revenue growth for BBC Good Food

Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.

How Hearst UK unlocks significant value with revenue stream diversification

Hearst Magazines UK embraced the challenge of looking beyond traditional business models to drive income through diversification roughly six years ago. Today the publishing giant says a significant slice of its income is derived from brand extensions, events, content marketing, and videos.

Review of Religions: Meet the 115 year old publication finding new resonance today

The Review of Religions is an intriguing special interest publication. With a primary focus on Islam and the supporting thrust of exploring various other religions from across the world, it caters to both academic and consumer audiences. Here, the magazine’s editor-in-chief, Amer Safir, talks us through the publication’s content, audiences, and the unique way in which the platform is funded.

Congress Q&A

The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today

Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more.


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