As specialist B2B brands go, Adweek has been a guiding light for decades. But as Jeff Litvack, Adweek’s chief operating officer, explains, thriving in an increasingly competitive space requires new tools and missions.
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
It might be bluntly stated but these days there are three types of digital publishers: those who love Facebook’s Instant Articles, those who don't, and those who simply have no idea. Whichever camp you fall into, it is dividing opinion in the digital publishing landscape despite coming with a warning: if you turn your back on the masses, they might just trample you to death.
Paula Cordeiro is a media entrepreneur and founder of Urbanista, a Portugal-based multi-media brand with a strong focus on audio. She explains how audio has given her a point a difference and discusses the barriers to audio becoming more mainstream…
Hearst’s Country Living magazine has created an extraordinary front cover for their June 2017 issue, with a special wheel cover. The cover features a road scene illustrated by British illustrator Holly Wales and a die-cut steering wheel which opens up to give readers a sneak peek at the issue and its contents.
How much effort should be put towards securing a truly native feel to your offerings? And when do they become too native? What should an agency offer to stay relevant to clients today and how do agencies and publishers avoid fighting each other? Lukas Kircher, founder and partner at Germany's leading content marketing agency C3 certainly has strong opinions on these subjects and on the quality of advertising today which he deems to be 90 per cent "crap".
Nearly 2.15 billion Internet users worldwide will view at least one video per month in 2017, up nearly 75 per cent from 1.22 million in 2012, with viewership set to increase to 2.51 billion by 2020. Download the report here.
Haymarket Media Group announced the acquisition of the British Media Awards and Digital Media Strategies conference portfolio from Briefing Media. The deal sees Haymarket take complete ownership of the brands.
Time Inc. announced that it has launched The Pretty, a social video brand for a millennial and Gen Z audience hungry for beauty content. The brand combines how-to's, hacks, product information and humour.
Time Inc.’s Southern Living celebrates life in the Southern US, covering the best in food, home, garden and travel. It has a variety of print, digital, mobile, and product licensing and events. Here we take a look at how Southern Living goes about extending the brand.
Glamour magazine in Spain is celebrating its 15th birthday, having established itself as the best selling magazine on newsstands in the country since its very first edition. Alicia Parro, editor-in-chief, told FIPP how they plan to toast their success.
Pinterest has three core topics that drive a lot of traffic: fashion, food, and design. In their latest media kit, Pinterest says that it has 117 million design-related pins and three billion wedding-related pins. And who else have lots of content on weddings, food, and design besides Pinterest? That’s right, we, the media.