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Новости FIPP
FIPP World: Rogers Media; media tech; betting on print; drone journalism and more
Источник: FIPP

Top stories

Behind Rogers Media’s biggest transformation

Last year saw one of Canada’s biggest magazine publishers take some bold steps: eliminate some print editions, reduce frequency of others, shift some titles to digital-only, and sell off others. It was a massive overhaul of its magazine division in the name of innovation and growth.

How to place your media tech bets without losing your shirt: Answer these questions

Choosing which media technology to bet on is like playing the ponies: So many horses, so many chances to cash a big winning bet… and so many chances to lose a ton of money, writes INNOVATION Media Consulting senior director John Wilpers.

Five media tech trends from May: AI, VR, Snapchat, Chrome ad-blocker, and subscriptions

Artificial intelligence continues to grow, while reports say virtual reality is stalling. Google held its annual developer conference in May, and at the PPA Festival in the UK, subscription based publishing models were back in fashion. It’s all included in our May media-tech round-up here.

Why 'Hello Mr.' bet on print

PressReader's Nikolay Malyarov talks to someone who started publishing a very high-quality, biannual print magazine only a few years ago, when the mantra, «Print is dead!» was on the lips of many pundits. Say hello to Ryan Fitzgibbon, editor-in-chief of Hello Mr. and learn what motivated him to take what many would consider a risk and what journalism means to him today. 

Drones taking flight… responsibly

Steven Flynn is co-founder of Skytango, a marketplace platform to «promote and incentivise compliance and encourage better behaviours» in the fast-evolving space of drone filming. Here he explains why the platform is important to the future of the industry, as well as why drones footage is such an opportunity for content producers


Chart of the week: Media and entertainment top in smartphone share

According to a recent Adobe report released at the end of March, the smartphone share of visits continued to grow by an average 18 percent year-over-year across all industries in 2016 in the United States.

[Video] Why tone of voice is the key to good native advertising

Why is tone of voice the key to good native advertising? What are the no-gos? How do you convince advertisers to tell real stories? Maria Marteleur answers.

Industry news

GQ Bar to open in Berlin

Condé Nast International Restaurants has partnered with premium lifestyle and fashion brand Patrick Hellmann Collection to open GQ Bar in Berlin in Autumn 2017.

Bloomberg Media Distribution signs The Economist as video licensing partner

Bloomberg Media Distribution today announced a partnership with The Economist to distribute their authoritative insight and opinion videos on international news, politics, business, finance, science, and technology to global audiences.

The Atlantic reaches record audience of 42.3 million in May

The Atlantic reached new audience highs in May, drawing 42.3 million monthly unique visitors to TheAtlantic.com (Omniture), and setting new records for daily unique visitors, page views, and concurrent visits.

Elle Australia shoots cover and editorial using iPhone

Elle Australia has become the first Australian magazine to shoot both its cover and fashion editorial using Apple’s iPhone 7 Plus.

Ascential sells 11 titles to Metropolis International for £23.5m

Ascential announced that it has agreed the sale of the remaining 11 UK-based Heritage Brands to Metropolis International for £23.5m. 

Most read on FIPP.com

Five industry experts give their insights into emerging subscription models

Subscription based media models are very much back at the forefront of the UK industry’s thoughts, as was made clear during the recent UK Professional Publishers Association (PPA) Festival in London. Here, we’ve combined the insights of five industry experts who spoke on the subject at the event from leading brands including Centaur, IHS Markit, Financial Times, Campaign, and Time Inc. 

Monetisation: six strategies for increasing average revenue per reader

Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers.

How Meredith's Magnolia Journal subscriptions bloomed to near a million in a matter of months

For many a print magazine, times are tough. However, Meredith’s newest print quarterly, The Magnolia Journal has seen subscriptions jump to nearly a million before the end of its first year. It shows how, in the right circumstances and right approach, print can still thrive.

Transitioning to digital when print still pays the bills

For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path.

From the archive

Creating video for millennial women

In this story from June 2016, Janinne Brunyee explores how AwesomenessTV became the successful brand it still is today.


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