In the fast-changing publishing space, transformation is more complex than ever before. Philipp Schmidt, chief transformation officer at France’s Prisma Media discusses how his business is implementing change – and sets out his views on trends in the French market.
For some time now, luxury media have occupied an interesting position in the marketplace, somewhat insulated against economic turbulence, "for so long a well-heeled haven from the turmoil". This does not mean luxury media can rest on their laurels as disruption across the media industry continues apace.
One thing we talk about a lot in the industry is cultural change. How can legacy publishers influence mindsets and behaviour patterns to facilitate a workplace evolution? What we forget is that technological and cultural change is already happening in the world around us, and influencing from the outside in. Speaking at the PPA Festival at the Tobacco Dock in London last week, Bruce Daisley of Twitter gave his views on how companies can better embrace cultural change.
By cleverly using location-based data from mobile devices, Verve assists marketers and publishers to monetise via better engagement with in-app audiences. Ian James, CEO for international business at Verve, explains how the shift from desktop to mobile apps made it vital to create new technology that improved customer experiences and enhanced brand engagement.
From subscriptions to video, from workplace diversity to real-time storytelling, from tech/media integration to developing experiences, and from pop-up magazine events to new models for local journalism – these are some of the things about media today that excite previous FIPP/UPM Rising Stars in Global Media.
Journalism and content marketing – they are two sides of the same industry. Journalism needs content to build brands, make markets and define opinions. Content marketing needs content to make money with opinions and stories based on brands’ messages.
In this in-depth, special report from DIS 2017, Ashley Norris and Sadie Hale highlight seven of the key issues discussed by speakers at the recent Digital Innovators’ Summit in Berlin. Download the report here.