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Новости FIPP
10.05.2017
FIPP World: Q&A's with Haymarket, Adblock Plus, Business Insider, TEN, CNN; DIS in-depth special report; and more
Источник: FIPP

Top Stories

How Haymarket plans to grow its automotive sector

Haymarket Media Group announced a £50 million expansion of its consumer automotive operations by creating a new division, Haymarket Automotive. The division’s new managing director, Rachael Prasher explains how they plan to further capitalise on the success of three of its auto brands: What Car?, PistonHeads and Autocar.

Adblock Plus says it want to make content profitable for publishers

Adblock Plus’ parent company, eyeo, recently announced the acquisition of Flattr, a micropayments service that allows users to maintain a single payment account across any site on the web. FIPP spoke to the adblocking platform about the acquisition, to get their view on how the company is seeking to position itself in the emerging media ecosystem and the new revenue streams it believes it can bring.

Business Insider’s Breton Fischetti on the potential of subscriptions, live video and Instagram

Breton Fischetti is senior director, commerce at Business Insider and one of the FIPP and UPM Rising Stars in Global Media Award winners in 2016 (entries for 2017 are now open). He updates us on latest developments with him, and tells us about things that excite him about media today, business leaders he admires most, and why he encourages his peers to enter the 2017 Rising Stars Awards.

Why magazines still have a place in the fashion industry

Rapid innovations in technology have altered consumers’ expectations. With information readily available on demand, no longer are they willing to wait; what they see they want immediately. Where does this leave the magazine, which used to be the holy grail for fashion brands?

How TEN extends brands across platforms (and created one out of YouTube)

For The Enthusiast Network: TEN, brand extensions make a lot of sense. The special interest media company understands that using different platforms to reach different, highly passionate audiences is vital in the current media environment.

CNN on social media and matching the right platform to the right audience

CNN and social media have been hitting the headlines in recent months, as a controversial US Presidential campaign and subsequent inauguration have propelled both into the spotlight. CNN’s head of social, Samantha Barry talks us through the media brand’s growing use of social media platforms.

Insight

An in-depth look at seven key issues for media discussed at DIS 2017

In this in-depth, special report from DIS 2017, Ashley Norris and Sadie Hale highlight seven of the key issues discussed by speakers at the recent Digital Innovators’ Summit in Berlin. Download the report here.

Chart of the week: Facebook and Tencent are top of the social media league

Facebook’s closest competitors aren’t really challengers to the throne.

[Video] How one media company became the Russian leader in native

Meduza's Ilia Krasilshchik on the state of native advertising in Russia, how to engage an audience and how to build a business on native advertising... "Some companies make bull**** native".

Google and Facebook now control 20 per cent of global adspend

Google and Facebook together accounted for 20 per cent of global advertising expenditure across all media in 2016, up from 11 per cent in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners. 

Industry news

Hearst and Airbnb partner to launch Airbnbmag

Hearst and Airbnb unveiled the pilot issue of Airbnbmag, hitting newsstands in US and Canada on 23 May. 

Time Inc. sets record exceeding 1bn monthly digital video views in April

Time Inc. marked a major milestone: the company has garnered one billion monthly digital video views for the first time for the month of April, representing nearly 100 per cent year-over-year growth, and is on pace to deliver more than eight billion this year.

Haymarket's FourFourTwo announces new partnership in South Africa and digital expansion in France

FourFourTwo has announced major expansions into France and South Africa via partnerships with publishers in those territories.

Hearst Magazines Digital Media to launch Glo, a new media brand targeted at millennials

Hearst Magazines Digital Media hosted its second-annual NewFront event last week in New York City. The media company announced the upcoming launch of a new millennial-targeted healthy-living media brand, Glo, a video partnership with social platform musical.ly, and a television collaboration that will bring Hearst’s brand Delish to TV.

Sports Illustrated and Life VR launch "Capturing Everest" VR series

Sports Illustrated and Life VR, in partnership with Endemol Shine Beyond USA, premiere Capturing Everest, the first-ever complete ascent of the world’s tallest mountain in virtual reality.

Axel Springer and AppNexus announce tech partnership

As part of the partnership, Axel Springer plans to progressively adopt AppNexus’ enterprise technology products, including the AppNexus ad server, across its global brand portfolio.

Final chance to get your tickets! The PPA Festival is this week

This Wednesday 10 May the UK’s professional publishers gather for The PPA Festival 2017. Secure your ticket now.

Time Inc. to launch The Pretty, a new standalone social video brand all about beauty

The brand, aimed at a millennial and Gen Z audience that is passionate about beauty, is scheduled to debut this summer. It will leverage Time Inc.’s beauty portfolio and its audience across all platforms.

Most read at FIPP.com

How Harvard Business Review experiments with Slack, bots

Over the last year, the team at the Harvard Business Review have been experimenting with what community means for the publication and exploring different ways they can engage with their audience, their subscribers and their readers.

Five key media tech trends from April

It’s been a month of strong financial earnings across the media-tech world, with Twitter and Google both posting impressive results and Apple’s earnings report due at the start of May. Meanwhile, the Facebook/Snapchat competition has continued to heat up, and Amazon is once again showing its thirst for innovation.

How Jeff Bezos’ insistence on experimentation became part of The Washington Post's regeneration

When Amazon CEO Jeff Bezos bought The Washington Post for US$250 million late in 2013 he challenged the staff of the declining legacy newspaper to push the envelope in terms of experimentation with digital storytelling. What followed was not only remarkable growth but also «the opportunity to invest heavily in staff and technology». 



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