СОЮЗ ИЗДАТЕЛЕЙ 20 июля 2018

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Формат «согласия» разработали участники XI Ежегодного отраслевого форума «Publishing Expo/Издательский бизнес. Перезагрузка» (27.01.2016)
Новости FIPP
FIPP World: Harvard Business Review; The Washington Post; The Times; and more
Источник: FIPP

Top Stories

How Harvard Business Review experiments with Slack, bots

Over the last year, the team at the Harvard Business Review have been experimenting with what community means for the publication and exploring different ways they can engage with their audience, their subscribers and their readers.

How Jeff Bezos’ insistence on experimentation became part of The Washington Post's regeneration

When Amazon CEO Jeff Bezos bought The Washington Post for US$250 million late in 2013 he challenged the staff of the declining legacy newspaper to push the envelope in terms of experimentation with digital storytelling. What followed was not only remarkable growth but also «the opportunity to invest heavily in staff and technology». 

Bo Sacks: the man behind ‘Heard on the Web’

For some, Bo Sacks is their guru, consulting on how to affect change in their newsroom. For others, Bo Sacks speaking out may leave them hot under the collar. And for many in the industry, Bo Sacks is an old friend, his newsletter a welcome sight in their inbox every day.

Mobile is the status quo; voice will be the point of interaction

Publishers should stop talking about «mobile or mobile first», says Oliver von Wersch, digital consultant for G+J in Germany, because today everything starts with mobile. Moreover, the next big transformation – voice user interfaces – is already on its way… and is «a big one» for publishers to focus on.

How The Times drives habitual digital use with an editions-based approach

It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be working for The Times and how this could apply to others?


Chart of the week: Instagram stories blows past Snapchat

Facebook‘s copycat approach to competing with Snapchat appears to be working

Five key media tech trends from April

It’s been a month of strong financial earnings across the media-tech world, with Twitter and Google both posting impressive results and Apple’s earnings report due at the start of May. Meanwhile, the Facebook/Snapchat competition has continued to heat up, and Amazon is once again showing its thirst for innovation.

The PPA Festival is next week - secure your tickets now

There is now one week to go until the UK’s professional publishers gather for The PPA Festival 2017, and now is the time to secure your tickets.

Rising Stars Awards 2017: former winners on why you should enter

Entries for FIPP and UPM’s annual Rising Stars in Global Media Awards are now open. Launched in 2015, the awards celebrate exceptional young talent within the international media industry, in any discipline. 

Industry news

Condé Nast and Gwyneth Paltrow's Goop enter multi-platform partnership including a magazine

This autumn, Goop - the lifestyle platform founded by Gwyneth Paltrow - and Condé Nast will collaborate to create a multi-platform content experience that will include print, digital and social initiatives.

Amazon launches ‘Subscribe with Amazon,’ a marketplace for digital subscriptions

Amazon has made headway in the subscription business with its Subscribe & Save feature for consumers, which offers discounted pricing on products if you agree to buy on a recurring basis. Now, the retailer is looking to expand its subscription footprint with a new program called Subscribe with Amazon. Via Tech Crunch. 

Cosmopolitan launches Home, Made initiative to help young women in London

Cosmopolitan has announced the launch of Home, Made in partnership with Dot Dot Dot, the award-winning property guardian social enterprise. This new initiative offers young women the opportunity to live in London who would otherwise face being priced out due to high rental prices. 

Patrick Steel named new Politico CEO

Patrick Steel, an investment banker for the past 16 years at the firm of FBR Capital Markets & Co., has been named Politico's next CEO.

Record digital advertising drives Meredith Q3 performance

Meredith Corp. has reported fiscal 2017 third quarter and nine month results. Commenting on the results chairman and CEO Stephen M. Lacy said "We are pleased that continued strong execution of our multiplatform strategy — including our growing and profitable digital activities — has Meredith on track to deliver record revenue and operating profit for full-year fiscal 2017.» 

Bauer Media adds Weight Watchers Australia to Magzter

Bauer Media has added Weight Watchers Australia to Magzter. The media company has already been publishing 50+ titles through the digital magazine newsstand. 

ELLE launches 'Fashion Now', showcasing the new generation of fashion designers from around the world

ELLE mobilises its entire network to celebrate fashion all around the world through a new collaborative project: ELLE Fashion Now.

Most popular stories in April

Publisher business models in the age of platforms

It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User they generate.

Condé Nast and Joe Media on creating a sustainable video strategy

Getting online video right can bring lucrative revenue streams to publishers, and is often cited by as a key area for growth. But as more established media owners make the leap from written word to moving images, the challenges involved with monetising online video – and making that monetisation sustainable – are becoming ever clearer.

Lessons for all publishers from the transformation of Abril in Brazil

As one of Brazil’s largest legacy media companies, Abril Group is now evolving quickly and seeing some fantastic results. Walter Longo, president & CEO, explains how the business makes decisions to evolve, and why it is headed in the direction it is... 


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