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Most read stories on FIPP.com of the past month
Here is a selection of most read stories (excluding DIS stories -- see above for coverage from the Summit) on FIPP.com in the past month.
How Hearst UK is developing ‘Events-as-a-Service’
Hardly a year after the launch of Hearst Live, Hearst Magazines UK’s events team, the results have been nothing short of «remarkable». Now the team will move into their own dedicated, purpose-designed events venue in the heart of Soho, one of London’s most iconic areas.
One company’s ‘blueprint’ for magazine media to thrive
Time Inc. chief content officer Alan Murray on content priorities
We speak to Alan Murray, chief content officer of Time Inc., about his key content priorities, approach to platforms, building newsroom efficiencies, technologies that excite him most from a content point of view, and more.
Empire editor: data and research are vital, but so is gut feel – even today
From features assistant on Woman & Home magazine to editor of ShortList in six years is an amazing feat. Terri White, now editor-in-chief of Empire, shares some of the pivotal lessons she’s learned with Mary Hogarth along with her vision for the future.
Transformation in India: Vikatan’s plans to grow digital revenues five-fold by 2020
The Ananda Vikatan Group, one of India’s leading magazine media houses, has sped up its digital transformation over the past two years. Here, Srinivasan (Srini) Balasubramanian, managing director and head of content, explains how he intends to reshape the publisher of twelve Tamil language magazine media brands into a modern, subscription based, digital first business come 2020.
How G+J’s Greenhouse Innovation Lab works in pursuit of digital success
Since Europe's largest printing and publishing firm, the German publisher Gruner + Jahr launched its Greenhouse Innovation Lab, 22 innovator projects have been tested and validated, with five receiving the green light for development. We look at the project and its early successes.
How MPA Next creates community for up-and-coming magazine media professionals
MPA Next is an initiative aiming to fill a need in the industry to train, educate and provide networking opportunities for those with fewer than seven years in the industry - for those in non-editorial positions like PR, advertising, marketing, and business development. It exists next to ASME Next, a similar initiative aimed at young journalists.
How PressReader achieves content marketing success leveraging unique cross-sector insights
If you’ve noticed that PressReader has moved beyond its industry supplier label to offering intel, critical analysis, sharing insight and perspectives over the last year or so, you’re not alone. It’s part of a larger content marketing strategy that has the Canadian company edging closer to the role «expert.»
If you have news and/or interesting stories to share via FIPP.com and our associated channels, get in touch with Cobus Heyl, chief content officer at firstname.lastname@example.org (you can also contact him with speaker proposals for our events), and/or Sylkia Cartagena, digital marketing executive at email@example.com.
FIPP World newsletter
Any of your colleagues not yet subscribed to our weekly FIPP World newsletter can do so here to get stories such as the above in their inbox, every Tuesday.
FIPP events, tours and awards: Up next
We are now also shifting our focus to the Digital Innovators Tour to New York and Washington, from 7-12 May, and the big one for 2017, the 41st FIPP World Congress, taking place in London from 9-11 October (opening night on 9 October and main agenda on 10 and 11 October).
Digital Innovators Tour:
Only a few places remain for the DI Tour, which will visit companies such as Atlantic Media, Bloomberg Media, Deep Focus, Facebook, Gannett, Google, Hanley Wood Media, National Geographic, Washington Post, with more to come. Find out more here.
41st FIPP World Congress:
Our pre-agenda offer for the FIPP World Congress is available until 30 April. As a FIPP member, if you book now, you will save £1,100 on the eventual most expensive rate. You can do so here. See slides from Chris Llewellyn, FIPP president and CEO, about the Congress here.
Insight and Rising Stars Awards:
Watch out for news on the FIPP Insight Awards 2017 and FIPP Rising Stars in Media Awards 2017, which will be shared soon.