СОЮЗ ИЗДАТЕЛЕЙ 22 июня 2018

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Новости FIPP
FIPP Members Only: Most read stories on FIPP.com (plus a few extras)
Источник: FIPP

In March, two of our key annual events took place with the 10th Digital Innovators’ Summit in Berlin, and the launch of the FIPP Innovation World Report 2017/18 at the same event.

Some 600 people from 37 countries joined us in Berlin for DIS 2017. 

A reminder that – as FIPP members – you and all your colleagues in your company also get free access to the digital edition of the Innovation World Report. If you haven’t received your link and password (via email) to the digital edition yet, find out more here or contact Helen Bland at Helen@fipp.com

Most read stories on FIPP.com of the past month

Here is a selection of most read stories (excluding DIS stories -- see above for coverage from the Summit) on FIPP.com in the past month.

How Hearst UK is developing ‘Events-as-a-Service’

Hardly a year after the launch of Hearst Live, Hearst Magazines UK’s events team, the results have been nothing short of «remarkable». Now the team will move into their own dedicated, purpose-designed events venue in the heart of Soho, one of London’s most iconic areas.

One company’s ‘blueprint’ for magazine media to thrive

Yes, magazine media companies can thrive at a time dominated by large platforms sucking 80 per cent of digital advertising spend out of the ecosystem leaving countless others scrapping it out over the remaining 20 per cent.

Time Inc. chief content officer Alan Murray on content priorities

We speak to Alan Murray, chief content officer of Time Inc., about his key content priorities, approach to platforms, building newsroom efficiencies, technologies that excite him most from a content point of view, and more.

Empire editor: data and research are vital, but so is gut feel – even today

From features assistant on Woman & Home magazine to editor of ShortList in six years is an amazing feat. Terri White, now editor-in-chief of Empire, shares some of the pivotal lessons she’s learned with Mary Hogarth along with her vision for the future.

Transformation in India: Vikatan’s plans to grow digital revenues five-fold by 2020

The Ananda Vikatan Group, one of India’s leading magazine media houses, has sped up its digital transformation over the past two years. Here, Srinivasan (Srini) Balasubramanian, managing director and head of content, explains how he intends to reshape the publisher of twelve Tamil language magazine media brands into a modern, subscription based, digital first business come 2020.

How G+J’s Greenhouse Innovation Lab works in pursuit of digital success

Since Europe's largest printing and publishing firm, the German publisher Gruner + Jahr launched its Greenhouse Innovation Lab, 22 innovator projects have been tested and validated, with five receiving the green light for development. We look at the project and its early successes.


Digesting the future

Trusted Media Brands, Inc. has built up an impressive portfolio of special interest titles, including Reader’s Digest, Taste of Home and The Family Handyman. However, while the company’s business has traditionally been built on loyal print audiences, Vince Errico, chief digital officer of Trusted Media Brands in the USA, explains that the digital world is now offering special interest titles new opportunities for growth… 

Measuring chatbots, and what makes for success

While some industry sectors are only beginning to consider the potential of chatbots, others are long past the point. Their conversations are shifting to, among other things, figuring out how to better measure engagement and retention of users within their bot environments.

How MPA Next creates community for up-and-coming magazine media professionals

MPA Next is an initiative aiming to fill a need in the industry to train, educate and provide networking opportunities for those with fewer than seven years in the industry - for those in non-editorial positions like PR, advertising, marketing, and business development. It exists next to ASME Next, a similar initiative aimed at young journalists.

How PressReader achieves content marketing success leveraging unique cross-sector insights

If you’ve noticed that PressReader has moved beyond its industry supplier label to offering intel, critical analysis, sharing insight and perspectives over the last year or so, you’re not alone. It’s part of a larger content marketing strategy that has the Canadian company edging closer to the role «expert.» 

If you have news and/or interesting stories to share via FIPP.com and our associated channels, get in touch with Cobus Heyl, chief content officer at cobus@fipp.com (you can also contact him with speaker proposals for our events), and/or Sylkia Cartagena, digital marketing executive at sylkia@fipp.com.

FIPP World newsletter

Any of your colleagues not yet subscribed to our weekly FIPP World newsletter can do so here to get stories such as the above in their inbox, every Tuesday.

FIPP events, tours and awards: Up next

We are now also shifting our focus to the Digital Innovators Tour to New York and Washington, from 7-12 May, and the big one for 2017, the 41st FIPP World Congress, taking place in London from 9-11 October (opening night on 9 October and main agenda on 10 and 11 October).

Digital Innovators Tour:

Only a few places remain for the DI Tour, which will visit companies such as Atlantic Media, Bloomberg Media, Deep Focus, Facebook, Gannett, Google, Hanley Wood Media, National Geographic, Washington Post, with more to come. Find out more here.

41st FIPP World Congress:

Our pre-agenda offer for the FIPP World Congress is available until 30 April. As a FIPP member, if you book now, you will save £1,100 on the eventual most expensive rate. You can do so here. See slides from Chris Llewellyn, FIPP president and CEO, about the Congress here.

Insight and Rising Stars Awards:

Watch out for news on the FIPP Insight Awards 2017 and FIPP Rising Stars in Media Awards 2017, which will be shared soon. 


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