How Harvard Business Review is embracing the future
Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
[Long read] How prepared are you for another fundamental shift in how your audiences behave?
Hearst Autos broadens audience, invests in mobile and editorial for 2017
Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.
Magazine covers: does controversy sell in the social media age?
Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the «cover" and actual «publication» during the social media cycle – ultimately translate into an uplift in offline newsstand sales.
How NBC News Digital innovates in the newsroom
How do newsrooms go about trialling new technologies such as drones, VR and chatbots? One man who deals with innovation issues on a daily basis is Moritz Gimbel, VP of product for the NBC News Digital Group. Here he discusses NBC’s recent VR presidential debate, the potential of Facebook 360, how the company is developing interactive radio-like experiences for users of the Amazon Echo, launching micro verticals and why and when email still works.
Vox publisher, Washington Post and The Economist editors discuss solutions for ‘broken news'
Vindicia/MTM to host exclusive seminars on digital diversification
With print in long-term decline and digital advertising under pressure, publishers are looking to re-set their business models and are looking for new ways to drive future growth. A large proportion of industry participants see direct customer payments as a key growth opportunity, but what products and services are the most attractive to customers and what will it take to succeed?
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How Meredith fuels its revenue growth across channels
Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group.
Axel Springer's special interest magazines are booming in Germany
In recent years, magazine launches have exploded in the special interest and niche sector. In Germany, special interest is flourishing, according to Dr. Hans Hamer, the publishing and managing director of the Axel Springer publishing group for automotive, sports and computer/consumer electronics in Germany.
A look at AJ+ - Al Jazeera’s unique approach to engaging with millennials
There are now several examples of startup media companies that have jettisoned the traditional destination site-driven approach to online publishing and instead focused exclusively on social platforms. Yet very few legacy publishers have embraced this strategy.
How The Washington Post drives innovation
When Jeff Bezos acquired The Washington Post in 2013 many media commentators expected to see the newspaper become more aggressive in its use of technology. Few predicted the speed and breadth of the transformation, for within two years it was being hailed by Fast Company as the most innovative media company of the year.
Time to rethink the (often maligned) comment section?
Conversation about the value of the often-maligned comments section on websites continue, even as several high profile websites pulled these sections off their sites in recent years. Isn’t it perhaps time to re-consider the role of comments sections again, as potentially one means for directly engaging audience and rebuilding the relationship of trust?