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Новости FIPP
21.02.2017
FIPP World: How Harvard Business Review is embracing the future
Источник: FIPP

Top Stories

How Harvard Business Review is embracing the future

Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.

[Long read] How prepared are you for another fundamental shift in how your audiences behave?

Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be «tumultuous change»

Hearst Autos broadens audience, invests in mobile and editorial for 2017

Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo. 

Magazine covers: does controversy sell in the social media age?

Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the «cover" and actual «publication» during the social media cycle – ultimately translate into an uplift in offline newsstand sales.

How NBC News Digital innovates in the newsroom

How do newsrooms go about trialling new technologies such as drones, VR and chatbots? One man who deals with innovation issues on a daily basis is Moritz Gimbel, VP of product for the NBC News Digital Group. Here he discusses NBC’s recent VR presidential debate, the potential of Facebook 360, how the company is developing interactive radio-like experiences for users of the Amazon Echo, launching micro verticals and why and when email still works.

Vox publisher, Washington Post and The Economist editors discuss solutions for ‘broken news'

Issues such as ‘objectivity’ and ‘advocacy’ featured high on the agenda at a Reuters Institute for Journalism 2017 memorial lecture on modern journalism held at St Anne’s College, Oxford University. However, one issue underlying the ensuing panel discussion was how to build new revenue models - the most important guarantee for both new and legacy media to sustain quality journalism.

FIPP World Congress 2017 | Meet the speaker: Nick Ascheim, NBC News and MSNBC

Nick Ascheim is senior vice president of Digital at NBC News and MSNBC. Nick will be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London. Read his profile.

In-depth

Chart of the week: Where Instagram's stationary users hail from

Instagram is one of the rising stars of social media, taking advantage of users’ preference for pics and vids on the net.

Insights from a year of 360 videos on Facebook

In a Facebook Media blog post, the company shares insights and lessons since launching 360 video in 2015 so you can make the most of this feature.

FIPP Insight report: How to get into VR and 360º videos

Do you know the difference between VR, AR and 360º video? How about the equipment you'll need? Here's everything you need to start, including inspiration.

Industry news on fipp.com

Time Inc. launches Time Health

Time Inc. has launched Time Health, a new multimedia brand that builds on Time Inc.’s health and wellness journalism, practical information and advice.

British Vogue launches Facebook Messenger bot

Last Friday British Vogue launched Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news.

Time Inc. reports financial results for Q4 and year ending 31 Dec 2016

The company reported financial results for its fourth quarter and year ended December 31, 2016. Digital advertising grew 63 per cent year-on-year.

Vindicia/MTM to host exclusive seminars on digital diversification

With print in long-term decline and digital advertising under pressure, publishers are looking to re-set their business models  and are looking for new ways to drive future growth. A large proportion of industry participants see direct customer payments as a key growth opportunity, but what products and services are the most attractive to customers and what will it take to succeed?

ICYMI - most popular from the past month

How Meredith fuels its revenue growth across channels

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group.

Axel Springer's special interest magazines are booming in Germany

In recent years, magazine launches have exploded in the special interest and niche sector. In Germany, special interest is flourishing, according to Dr. Hans Hamer, the publishing and managing director of the Axel Springer publishing group for automotive, sports and computer/consumer electronics in Germany.

A look at AJ+ - Al Jazeera’s unique approach to engaging with millennials

There are now several examples of startup media companies that have jettisoned the traditional destination site-driven approach to online publishing and instead focused exclusively on social platforms. Yet very few legacy publishers have embraced this strategy.

How The Washington Post drives innovation

When Jeff Bezos acquired The Washington Post in 2013 many media commentators expected to see the newspaper become more aggressive in its use of technology. Few predicted the speed and breadth of the transformation, for within two years it was being hailed by Fast Company as the most innovative media company of the year.

Time to rethink the (often maligned) comment section?

Conversation about the value of the often-maligned comments section on websites continue, even as several high profile websites pulled these sections off their sites in recent years. Isn’t it perhaps time to re-consider the role of comments sections again, as potentially one means for directly engaging audience and rebuilding the relationship of trust?



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