The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today
Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages. We asked Alice Ting, VP of brand development, licensing & syndication at The New York Times, to tell us more about the history of the service, how it’s evolved over the years and how other publishers can benefit from the content it has on offer.
How AdTech Factory aims to solve ad management for publishers
Former Condé Nast exec turned VR pioneer sounds a wake-up call for publishers
Many of the articles that have been written about VR, and associated technologies liked mixed reality, have tended to focus on their potential uses in industry and gaming. Some media companies are following suit, while several brands are ‘doing game-changing stuff’. The latter may well be a wake-up call for publishers not to be left behind…
Chart of the week: which social media channels digital marketers rely on
Innovation chapter download: A culture of innovation starts with the leader
Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success. Download it here.
Research shows opportunities and threats of distributed content for publishers
Premium nature of magazine media presents diversification opportunities
Magazine media equals premium content from premium brands for premium audiences - something that is of particular relevance in a world where quality and trust matters more than ever before and forms a bedrock for diversified business models. This was one of the key messages at the MPA’s American Magazine Media Conference (AMMC), held in New York on 8 February.
BPA launches B2B private marketplace for online advertising
Quartz's continued disruption through relentless focus on the user
One of the big media success stories of the last few years has been the rapid growth of Quartz. Billing itself as a ‘guide to the new global economy for business professionals excited by change’ the website has gone from a standing start in 2012 to register around 20 million monthly unique visitors today.
How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities
Bloomberg is one of the largest and most influential business media organisations in the world. It is also one of the most agile when it comes to innovation.
The continued power of special interest media – across all platforms
With fake news, ‘alternative facts’, and unverified reporting making the headlines the traditional journalist-reader relationship is under scrutiny like never before at the start of 2017. Indeed, this discourse is not limited to the news media.