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Новости FIPP
14.02.2017
FIPP World: Q&A's with Meredith and New York Times, focus on adtech, VR and more
Источник: FIPP

Top Stories

How Meredith fuels its revenue growth across channels

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. 

The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today

Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages. We asked Alice Ting, VP of brand development, licensing & syndication at The New York Times, to tell us more about the history of the service, how it’s evolved over the years and how other publishers can benefit from the content it has on offer. 

How AdTech Factory aims to solve ad management for publishers

The last few years have been busy ones for advertising tech companies dealing with the rise of programmatic, the emergence of native and the ongoing battle with blocking software.

Former Condé Nast exec turned VR pioneer sounds a wake-up call for publishers

Many of the articles that have been written about VR, and associated technologies liked mixed reality, have tended to focus on their potential uses in industry and gaming. Some media companies are following suit, while several brands are ‘doing game-changing stuff’. The latter may well be a wake-up call for publishers not to be left behind

In-depth

Chart of the week: which social media channels digital marketers rely on

Facebook is first choice for social media advertising. From second position onwards the field becomes more leveled. 

Innovation chapter download: A culture of innovation starts with the leader

Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success. Download it here.

Research shows opportunities and threats of distributed content for publishers

A study by Publishing Executive shows publishers are concerned about distributed content but may be at risk by again taking a wait-and-see approach to online publishing.

Industry news on fipp.com

Premium nature of magazine media presents diversification opportunities

Magazine media equals premium content from premium brands for premium audiences - something that is of particular relevance in a world where quality and trust matters more than ever before and forms a bedrock for diversified business models. This was one of the key messages at the MPA’s American Magazine Media Conference (AMMC), held in New York on 8 February.

BPA launches B2B private marketplace for online advertising

BPA Worldwide is launching a private digital ad marketplace (PMP) for its B2B members in the second quarter of 2017. The launch comes in response to member and industry interest and input.

Marie Claire launches new distribution channel through Fabled by Marie Claire

Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring new readers to the magazine during 2017

ICYMI - most popular from the past month

Chat apps, bots and the integration of publisher content

To monetise on the massive user base offered within the digital messaging environment, publishers need to effectively utilise the new social ecosystems created through chat apps. 

Quartz's continued disruption through relentless focus on the user

One of the big media success stories of the last few years has been the rapid growth of Quartz. Billing itself as a ‘guide to the new global economy for business professionals excited by change’ the website has gone from a standing start in 2012 to register around 20 million monthly unique visitors today.

How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities

Bloomberg is one of the largest and most influential business media organisations in the world. It is also one of the most agile when it comes to innovation.

The continued power of special interest media – across all platforms

The benefits of special-interest titles have long been known. And the opportunities being served up by digital platforms and 360-degree strategies are enhancing their potential even further… 

Three industry insiders on journalism in 2017

With fake news, ‘alternative facts’, and unverified reporting making the headlines the traditional journalist-reader relationship is under scrutiny like never before at the start of 2017. Indeed, this discourse is not limited to the news media.



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