Axel Springer's special interest magazines are booming in Germany
In recent years, magazine launches have exploded in the special interest and niche sector. In Germany, special interest is flourishing, according to Dr. Hans Hamer, the publishing and managing director of the Axel Springer publishing group for automotive, sports and computer/consumer electronics in Germany.
How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities
Bloomberg is one of the largest and most influential business media organisations in the world. It is also one of the most agile when it comes to innovation.
Social media 'leaves publishers in the dust, connecting people around stories'
With fake news, ‘alternative facts’, and unverified reporting making the headlines the traditional journalist-reader relationship is under scrutiny like never before at the start of 2017. Indeed, this discourse is not limited to the news media.
Lack of trust in media: 'magazine media could offer a blue print out'
According to recently released studies and as witnessed first-hand during the Brexit and US presidential campaigns in 2016, media have a major trust problem. And without public trust, the media’s, in particular news media, job to hold other institutions to account has a fatal flaw. At the same time, not all media are created equal...
Chart of the week: Fake news and how it's perceived
«The Trump campaign has confirmed to Hannity.com that Mr. Trump did indeed send his plane to make two trips from North Carolina to Miami, Florida to transport over 200 Gulf War Marines back home.» The story posted in May 2016 was a fake.
Time to rethink the (often maligned) comment section?
Snap files IPO - buts says it might never be profitable
Snap, the parent company of the social messaging platform Snapchat, has announced plans to IPO. The move, which some US financial analysts predict will be the biggest tech floatation of the year, had been widely predicted.
Facebook launches anti fake-news drive in France as election approaches
How The Economist built an award-winning engagement strategy
Mobile-optimised content immersive experiences paired with direct response campaigns make for a successful marketing strategy, according to David Humber, marketing director, digital engagement at The Economist. Especially if the content is targeted at segments of its known audiences on topics that pique interest.
How The Washington Post drives innovation
When Jeff Bezos acquired The Washington Post in 2013 many media commentators expected to see the newspaper become more aggressive in its use of technology. Few predicted the speed and breadth of the transformation, for within two years it was being hailed by Fast Company as the most innovative media company of the year.
A look at AJ+ - Al Jazeera’s unique approach to engaging with millennials
As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs.
2017 could be the year of resurgence for magazines
As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Reproduced here with thanks to Campaign, this article was authored by Sarah Hennessy, managing director at MEC.