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FIPP World: Audience engagement trends in 2017
Источник: FIPP

Top Stories  

Audience engagement trends in 2017

As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs. 

2017 could be the year of resurgence for magazines

As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future

Chart of the week: Nature and entertainment take the lead on social media

Nature and entertainment are the leading social media categories in the United States by share of voice, according to data provided by Sheareablee. 

Individuals are rejecting the interruptive marketing model - how should media companies respond?

Paul Berney is one of the leading European voices on mobile marketing. Here he explains what he means by the ‘connected individual,’ as well as offering his perspective on how trends like ad blocking and the Internet of Things could change marketing. 

The innovative startup that is helping the public shape the news

When she began her career in journalism Jennifer Brandel was struck by the way in which newsrooms made decisions based on the input of very few people, and how those choices had a massive impact on their communities. It didn't seem right or especially effective, so she decided to do something about it.

Industry news on fipp.com

Wolfgang Blau named president of Condé Nast International

Wolfgang Blau, who currently heads Condé Nast International's digital operations, will become President of the company on August 1 in a move aimed at bringing digital authority to the heart of the organisation's leadership, it was announced today by Jonathan Newhouse, Chairman and Chief Executive of the company. 

Hubert Burda Media acquires Immediate Media Co

Hubert Burda Media, the Munich-based technology and media company, announced the 100 per cent acquisition of Immediate Media Co from private equity investor Exponent and Management.

 James Wildman appointed president and CEO, Hearst Magazines UK

Hearst Magazines UK announced the appointment of James Wildman as president and chief executive officer. The announcement was made by Hearst president and CEO Steven R. Swartz and Hearst Magazines president David Carey.

Clay Chandler appointed executive editor international of Time Inc.

Clay Chandler has been named executive editor international of Time Inc., effective immediately. Chandler will report to Alan Murray, chief content officer, on editorial matters and to Steve Marcopoto, president, Time Inc. International, on business development.


How The Economist built an award-winning engagement strategy  

The ad market in 2017  

Rolf Heinz's 2017 media predictions  

How content plays a key role in customer acquisition journeys  

How confusing is fake news and who is responsible? 


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