How The Economist built an award-winning engagement strategy
Mobile-optimised content immersive experiences paired with direct response campaigns make for a successful marketing strategy, according to David Humber, marketing director, digital engagement at The Economist. Especially if the content is targeted at segments of its known audiences on topics that pique interest.
Chart of the week: How confusing is fake news and who is responsible?
Made-up news has been a major talking point this year. The issue was highlighted during and after the U.S. presidential elections in November. According to a survey by Pew Research Center, most Americans suspect that so-called fake news aren’t just a nuisance but are having a real impact.
How content plays a key role in customer acquisition journeys
In the last five years content marketing has developed from being an experimental tactic used by a small number of innovative brands, to a must have tool for everyone from the biggest FMCG brands to the smallest B2B startups.
Seven monetisation habits of successful magazine companies
The magazine media industry is undergoing transformational change. Innovative publishers are rolling out digital strategies that leverage modern subscription capabilities and analytics to create successful new digital products. The overriding goal is to retain current print subscribers, reach a new generation of mobile consumers, and grow predictable, recurring revenue streams.
Hello! Georgia is now available on Magzter
Magzter has added another edition of Hello! magazine to its catalogue. Magzter, which has been already digitally publishing Hello! magazine from the UK, India and Thailand, and Hola! magazine from Spain and Mexico, has now brought on board Hello! Georgia.
Egmont Publishing launches Animal Cuties edition of Showcase
Egmont Publishing has announced the latest issue of its ‘Showcase’ magazine series, Animal Cuties.
Nine essentials for acquiring subscription and recurring revenue customers
More than ever, publishers and media organisations today are looking to monetise premium content by leveraging digital subscriptions and other forms of recurring revenue for maximum bottom-line impact.
SHAPE Philippines and Muscle & Fitness Philippines added to Magzter