СОЮЗ ИЗДАТЕЛЕЙ 17 авгуcта 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Задержание Кристелев Алексей (22.07.2017)
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Новости FIPP
12.01.2017
FIPP World: How The Economist built an award-winning engagement strategy
Источник: FIPP

Top Stories

How The Economist built an award-winning engagement strategy

Mobile-optimised content immersive experiences paired with direct response campaigns make for a successful marketing strategy, according to David Humber, marketing director, digital engagement at The Economist. Especially if the content is targeted at segments of its known audiences on topics that pique interest. 

Chart of the week: How confusing is fake news and who is responsible?

Made-up news has been a major talking point this year. The issue was highlighted during and after the U.S. presidential elections in November. According to a survey by Pew Research Center, most Americans suspect that so-called fake news aren’t just a nuisance but are having a real impact.

How content plays a key role in customer acquisition journeys

In the last five years content marketing has developed from being an experimental tactic used by a small number of innovative brands, to a must have tool for everyone from the biggest FMCG brands to the smallest B2B startups.

The ad market in 2017

We wade through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond.

Rolf Heinz's 2017 media predictions

Rolf Heinz, CEO Prisma Media/President G+J International Europe gives his thoughts on the year ahead...

What we've been reading

23 experts share their insights about native advertising in 2017

In a new ebook published by Native Advertising Institute (a FIPP member) 23 experts take a look into the future of native advertising. The e-book covers all areas connected to native advertising such as content production, mobile, video, tech platforms, social media and more. 

Seven monetisation habits of successful magazine companies

The magazine media industry is undergoing transformational change. Innovative publishers are rolling out digital strategies that leverage modern subscription capabilities and analytics to create successful new digital products. The overriding goal is to retain current print subscribers, reach a new generation of mobile consumers, and grow predictable, recurring revenue streams.

Hello! Georgia is now available on Magzter

Magzter has added another edition of Hello! magazine to its catalogue. Magzter, which has been already digitally publishing Hello! magazine from the UK, India and Thailand, and Hola! magazine from Spain and Mexico, has now brought on board Hello! Georgia.

Egmont Publishing launches Animal Cuties edition of Showcase

Egmont Publishing has announced the latest issue of its ‘Showcase’ magazine series, Animal Cuties.

Nine essentials for acquiring subscription and recurring revenue customers

More than ever, publishers and media organisations today are looking to monetise premium content by leveraging digital subscriptions and other forms of recurring revenue for maximum bottom-line impact.

SHAPE Philippines and Muscle & Fitness Philippines added to Magzter

International Ventures For Media & Distribution has added two of its titles, SHAPE Philippines and Muscle & Fitness Philippines, to digital magazine newsstand Magzter.

Popular

Media predictions for 2017

What audiences think about native ads

Social media levelled the playing field for digital publishers, says Business Insider founder

VIDEO: Singapore press holdings on the journey from print to digital to video

 



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