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FIPP World: Media predictions for 2017
Источник: FIPP

Top Stories

Media predictions for 2017

It's been a year where hopes rose over Facebook's metrics, only to be dashed a couple of months later, where migration to mobile dominated, where chatbots rose in popularity and VR took audiences to places and spaces they'd never been before. Over the last 12 months, we learned about the evolving use of mobile, algorithms, the blight of #fakenews, and opportunities for collaboration punctuated the digital space. Here's what two of our FIPP Board members believe is in store for 2017.

Chart of the week: What audiences think about native ads

Native advertising is here to stay. It has become a crucial part of many publishers’ business models. Native ads can best be described as sponsored articles or videos that resemble traditional editorial work but indeed are paid for content. However, some fear audiences could be misled into thinking they were actually consuming independent journalism, not realising that somebody has a vested business interest in what they’re consuming.

VIDEO: Singapore press holdings on the journey from print to digital to video

Geoff Tan is managing director of Singapore Press Holdings Magazines. Here, in this exclusive interview for FIPP, he talks about the evolving nature of publisher content from print, to digital, and now towards putting video at the forefront of a successful publishing strategy. Video communicates much more emotive engagement, and is becoming an increasingly popular choice for advertisers and audiences alike.

Social media levelled the playing field for digital publishers, says Business Insider founder

Digital publishing made it possible for startups to compete with legacy publishers. Few have better proven this than Henry Blodget, founder and editor-in-chief of Business Insider, one of the fastest growing websites in the world. In a recent podcast with Media Masters’ host Paul Blanchard he explains why social media is one of his best allies.

Challenges facing magazines discussed at Toronto panel

It’s not easy being in the magazine business these days. That’s the conclusion of a recent panel discussion in Toronto, Canada, hosted by the Canadian Journalism Foundation.

PROMOTION: 10 free tickets for the Digital Innovators' Summit – find out how you can win

Are you 35 years old or younger? Do you have people in your team who are? Would they like the chance to win a FREE ticket to attend the Digital Innovators' Summit (DIS) in March next year in Berlin?

FREE DOWNLOAD: How to inspire, entertain, provoke, and surprise

Genius is alive and well in the halls and cubbies of the magazine media industry as offbeat creators prove with imagination, daring, and humour. Welcome to our annual celebration of genius, creativity, whimsy, and daring from the Innovation in Magazine Media 2016-2017 World Report.

What we've been reading

Sharethrough and Kantar Millward Brown partner to transform native ad insights and optimisation

Traditional brand survey methods have historically fallen short for brands trying to assess the real influence of their native ads and use those insights to impact live campaigns.

Google and Facebook to take 71 per cent of UK online ad revenue by 2020

Google and Facebook will take more than 70 per cent of all money spent on display advertising online in the UK by 2020, according to a report suggesting the firms will soon have an effective duopoly spanning the Atlantic.


FIPP’s guide to live video in 2017

Creativity counts, but please be productive while you're at it

How to maximise the impact of your content

Meredith Xcelerated Marketing launches innovation lab


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