СОЮЗ ИЗДАТЕЛЕЙ 24 марта 2018

О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Формат «согласия» разработали участники XI Ежегодного отраслевого форума «Publishing Expo/Издательский бизнес. Перезагрузка» (27.01.2016)
Новости INMA
News media industry’s obsession: Facebook, Facebook, and more Facebook
Источник: INMA
At the end of each month, I take a look the content on INMA.org — the most-read articles, as well as a few that just catch my eye — and curate a monthly round-up (which you should have received in your inbox last week).

I also spend some time pondering what our most recent content says about the industry. A common theme is currently running through our most popular articles: Platforms … specifically Facebook.

What we’re hearing from our members worldwide is that Facebook is the No. 1 daily conversation at their news media companies. While distributed content no doubt comes up, the dominant conversation revolves around the fear that Facebook — with its constantly changing algorithms — can’t be relied on.

Lots of discussion. Lots of possibilities. Yet, in my opinion, not a lot of coming together as a global industry to find solutions.

In an effort to spur industry discussion on the topic of platforms in general (with, so far, a great slant toward Facebook), we recently debuted a new blog. INMA’s Grzegorz Piechota (winner of this year’s Silver Shovel award) will wow us with all things platforms on a regular basis with his new blog Dancing with Platforms. Here are his first two posts: 

Other Facebook-focused articles from INMA.org in recent weeks include:

Stay tuned this month for more on the Facebook phenomenon, which is hotter than the Texas summer right now (and that’s saying something). Piechota is burning the midnight oil as I type, working on our next strategic report, tentatively titled: What Publishers Can Do About Facebook.

Facebook isn’t the enemy. It is, however, an obsession and constant question — with your audiences, with your employees, with your industry. And it will not be handled/solved/made profitable by one individual company.

Dawn McMullan


Календарь мероприятий

Трехмодульная школа по работе с большими данными: модуль 1, Москва
26.03.2018 — 29.03.2018

III практическая конференция «Актуальные юридические вопросы в медиа»
05.04.2018 — 06.04.2018

Церемония вручения II Национальной Премии в области медиарекламы за проекты и достижения рекламодателей в печатных медиа – Gold Print Awards – 2018
05.04.2018 — 05.04.2018

Деловой форум СМИ «Качественная пресса и перспективы ее развития»
10.04.2018 — 11.04.2018

Конференция "Эффективная пресс-служба-2018"
19.04.2018 — 20.04.2018

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