Media companies want to tell stories. Brands want to tell stories. Audiences want to hear stories, yet now crave an experience with their content. Creating such — from the newsroom for editorial and from experienced non-newsroom journalists for advertising — could be the key to the industry’s long-term relevance. Here’s an insider look at what News Corp is doing about it.
Research shows consumers are unlikely to pay for digital content. If you want to make your news site attractive to readers willing to pay, you need to show them what they’re missing without a subscription.
Among the many takeaways from last month’s INMA World Congress in San Francisco were the ubiquity of memes, the power of Big Data, the need to let go of legacy thinking, and the critical importance of delivering the best content to the right audience.
New report from Pew Research Center offers guidance on how media companies can adapt to and leverage the Internet of Things — Augmented Reality, meta data, smart sensors, social media, etc. — to improve their products and services.
Recognising the gold mine of material already at its fingertips — the institutional knowledge of its award-winning outdoors editor — Spokesman-Review creates a special section and Web site devoted to the recreational riches of the Pacific Northwest region of the United States.
Another check mark in the sustainability column: Research shows companies that incorporate sustainability activities into their operations make more money per employee (16% more, to be exact) and attract a higher calibre of talent.
Sustainability Matters Blog | Andrée Gosselin O’Meara