What executives from German media company Axel Springer learned about innovation and culture change from a three-day «learning journey» to Silicon Valley — home to such disruptive innovators as Apple, Google, Facebook, and eBay.
10 years after the big flirtation with broadsheet-to-tabloid format change, news publishers have bigger challenges. Yet the long-term lessons from that flirtation are important today, as publishers strategise how to re-invent and innovate routinely in fast-changing markets.
In an exclusive presentation at the INMA World Congress next month, David Kelley will discuss how leading companies and start-ups are learning to innovate by design to navigate the complexity of fast-moving global markets. And yes, you can ask him about the mouse.
«Leadership Series» and «MindSpace» are just the intellectual tickets ZEE needs to reach its goal audience of one billion. Through these initiatives, ZEE aims to further connect with its viewers daily, address their entertainment needs, and elevate its rank amongst the top-10 global media brands.
Face it: Cute images of kittens, puppies, and bunny rabbits are as much a part of the readers' online social experience as links to breaking news out of a war zone. Smart news sites are following BuzzFeed’s lead by trying to find a way to present both.
The Winnipeg Free Press’ partnership with the Winnipeg Regional Health Authority to co-publish a healthy living magazine allowed for dual branding and the dissemination of information readers wouldn’t normally receive. Oh, and C$200,000 in annual new revenue.