About 45% of the Sacramento Bee’s monthly traffic is generated by mobile devices. And the company is working intensively on monetising that traffic with creative advertising partners and a new political app.
Ideas Blog | James Rosenberg
Sports + short-form video = changing digital revenue game
This year’s Super Bowl showed just how much viewing power can be generated when premium brands join forces to produce and distribute state-of-the-art digital video content around a premium sporting event.
Innovative Advertising Solutions Blog | Greg Bobolo
Media brands should keep tabs on what’s up with WhatsApp
Should the cross-platform, instant messaging app WhatsApp be part of media companies’ new social media/digital strategy? Only time will tell if this new platform will attract the same numbers of users Facebook does (it already has more than double Twitter’s users). But the app’s US$19 billion price tag definitely makes it worth watching.
Mobile + Tablets Blog | Mark Challinor
5 things media companies need to know about content, advertising, and trust
The trust and credibiity a news brand can generate among its readers strengthen the effectiveness of advertising on its Web site, which in turns adds to the brand’s credibility. And on the cycle continues.
Content is still king, but the way consumers access that content is a moving target — a target advertisers must follow. News brands that successfully follow readers and advertisers into the mobile realm — like The New York Times with its TimesAction iPad app — will reap the rewards.
Bottom-Line Marketing Blog | Lon Haenel
New «carbon tax» is another way our environmental footprint affects the bottom line
Just when it looked like the recession was safely in the rear-view mirror for North American media companies, a new cost of doing business appears on the horizon: a tax on the air pollution generated by their operations.
Sustainability Matters Blog | Andrée Gosselin O’Meara
3 initiatives that help Bay Area News Group tame the digital sales, revenue chaos