The Readly magazine app, which launched last year in the United States and Sweden and is getting ready to launch in the UK, offers publishers a way to expand their reach without adding to their infrastructure.
The Swedish media company started playing with smartphone apps back in 2006 — a year before Apple had even released its iPhone. GP is now focused on the differences between native app and Web-based app users, that users are accessing content most frequently via smartphone, HTML5, and monetising the industry’s most promising platform.
Even in our automated, self-service world, proactive customer service plays a key role in anticipating what customers need and offering easy solutions. A simple example: By reaching out to customers before their auto-pay credit cards expire, media companies can avoid an interruption — in both service and revenue.
Based on current performance and projections, here’s a look ahead to one possible future on the print and digital landscape. (Hint: mobile, print, video, and social are just as important as you think they will be. And never underestimate the importance of data.)
Innovative Advertising Solutions Blog | Adam Burnham
In trying to attract new subscribers, media companies need to do more than simply analyse how their previous print acquisition efforts fell short. Instead, they need to develop channel-specific blueprints that will lead the way to optimised investment.
The media company’s initiatives in the fast-moving consumer goods segment include making innovation a priority in the advertising process, questioning the status quo, and building true advertising partners.